Not to be outdone by the opposition, Citigroup is blasting out charge card deals by mail in the third quarter, as reported by the Wall Street Journal. Coming to a North American home in your area in the 3rd quarter will be around 346 million charge card deals, as reported by figures compiled by research firm Synovate. It will cost $240 million for Citigroup to reach every single person in the U.S., greater than once. That is a huge installment loan for advertising.