Have you heard of social media? Haha. We just need to work our butts off, and share it with everyone we know. Help it become a trending topic blah blah gain views, followers etc. Work with other organizations to help us get it out there.
I do agree however, that it might not reach large audiences in a short period of time. In which case we could contact HONY for this to reach a larger audience in little time. But if anything he would post a few photos/stories and then move on to other projects as the busy man I'm sure he is. Which is why I think we could compile stories so he can provide a link to our stories.